Personal account Factory
The plant’s personal account is an online store for the company’s VIP clients. The users are top traders in Russia.
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Reworking the current functionality of the catalog and cart
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Basic user tasks will now be completed 23% faster.
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100% of users rated the new interface functionality 5 out of 5
Promoted a user-centric approach and emphasized the need for research and testing and consistently integrated them into the team's workflow. Conducted interviews with users, surveys and usability tests.
Connected to help on an existing project to develop custom scripts, prototypes and final layouts.
Before me, no one in the company had ever talked about usability and the need to conduct a research stage in product work. Colleagues did not understand why waste time on this.
In order to convince the project team, a series of meetings were held with demonstrations of prepared materials in order to convincingly prove the need for conducting interviews with users, as well as testing, which would clearly show the effectiveness of the proposed new functionality. The project team and management were convinced, and 5 system users were allocated for testing.
Subjective decisions based on peer review were the norm for the team, and breaking those habits was not easy. Often, interface requirements were counterintuitive and illogical.
The opportunity to go to users made it possible to solve this problem. The team prepared several interface options, some satisfied customers, some did not, but testing on users led to the fact that the subjective preferences of customers crashed against the rocks of the user’s real needs. The final decision, based on the test results, was the option proposed by my team.